The history of Wieselburg as a beer town, nestled in the idyllic wooded foothills of the Alps in Lower Austria, stretches back to the mid-17th century. As early as 1650, this was the site of a craft brewery, although its precise location can no longer be determined. The Wieselburger brewery first started to grow in 1770, when Josef Schauer acquired the local brewhouse and developed it into a proper brewery.
The brewery then changed hands several times before coming into the possession of Josef Riedmüller in 1860. The son of the owner of the brewery in Waidhofen an der Ybbs, he acquired the Wieselburger brewery in 1858 after it had been seriously damaged by a large fire, building a new and “very organised brewery including the necessary cellars, a large stable and sheds for transport wagons.”
In 1888 a neighbouring building was acquired, one which had previously been the site of an inn. After the death of Bartenstein (Riedmüller’s successor) in 1912, the brewery was expanded further: several breweries in the neighbourhood were taken over, including those in Kröllendorf, Krems and Melk Pottenbrunn, and in 1925 they were unified to create the BRAU UNION ÖSTERREICH AG. Between 1971 and 1973 what was the most modern brewery in Europe of its time emerged east of the town of Wieselburg.
With constant innovation and regular enhancements, Wieselburger brewery technology is always cutting-edge. Investing millions of euros into a new filling and packaging plant has strengthened the Wieselburg site, making it the Group’s centre of expertise for special packaging since 2015. Extensive electronics and the latest computer technology ensure seamless quality control – although technology itself will only ever be one tool in the hands of our expert brewmasters.
The Wieselburger brewery has been based in the region for centuries and lives up to its social and environmental responsibilities. As an important regional employer, we set the standard for regional involvement, sustainable business practices, and the conservation of resources, including using local raw materials and operating a fully biological wastewater treatment plant. The brewery continuously implements measures to minimise its CO2 footprint, and in 2015 was the recipient of the Energy Globe Award in Lower Austria, and not just in recognition of its transition from natural gas to district heating: a wood-fired biomass power plant now supplies over 45% of the Wieselburg brewery’s heating in a CO2-neutral manner.
As the global trend toward speciality beers indicates, fine beers with exceptional tastes are rapidly gaining followers. These beer-enthusiasts are excellently informed and particularly selective. Wieselburger beers embody centuries of cherished brewing tradition and the skills of expert brewmasters, ensuring that innovations such as Wieselburger black beer are authentic, convincing and without doubt an exceptional flavour experience with a bright future.
Traditional brewing not only resonates in every bottle of Wieselburger beer: in 1994 the Wieselburg brewery set up its own brewery museum which traces the changing history of the site; at over 380 m2 in size and with over 200 exhibits, it has become a popular attraction throughout the region and beyond.
Guided tours of the brewery can be arranged by calling +43 664 838 1718
Even in the early days, true beer connoisseurs understood the value of investing a little extra time and care in brewing. The traditional knowledge, and the care with which the Wieselburger brewmasters interpreted the recipes passed down to them over the generations, are the ingredients ensuring that today our regional specialities stand head and shoulders above mass-produced beers.